CORPORATE PROFILE

      Established in 2002 in SEZ (special economic zone, Noida), APPL (Agra Products Pvt. Ltd) is the latest addition of creating manufacturing platform specializing in production of plain, studded silver jewellery and components for ACPL group under APPL brand. This need was felt as jewellery business is emerged for ACPL group.

       Owing to upswing in the adopted technology APPL has recorded an impressive growth by 2006. The Company has maintained and strengthened its reputation in jewellery industry and currently exports to more than 20 countries. From nearly 30,000 square feet of manufacturing and administrative facility APPL provides just in time delivery for more than 30,000 items and which can be subcategorized to over 200,000 styles throughout the globe. With a work force of 700 people APPL continues to commit excellent quality along with competent pricing for its products.


VISION

       To create a generic name, by emerging as a market leader in jewellery industry. To be the trend setter in this fashion industry. To continue to the overall growth of our customers and business associates by playing key roles in their business strategies and bringing in a high level of customization needed for designs. To build a pollution free and environmental friendly manufacturing facility


MISSION

      To capture the largest market share of silver jewellery from India's silver exports. To provide highest possible level for customer satisfaction. To create a transparent business environment which would evolve into a framework for profitable exchange of ideas. To provide our employees an opportunity to grow professionally.